Our Heritage
A Defining Moment at the 1939 World’s Fair
New York City, 1934
The House of Burgundy proudly opened its doors just one month after the historic repeal of Prohibition, marking the dawn of a new era in American wine and spirits culture. This pivotal moment in history allowed us to step into a burgeoning industry, where the nation’s renewed thirst for fine wines and spirits mirrored our passion for sharing the richness and diversity of global viniculture.
The Lasting Influence of the 1939 World’s Fair on American Culinary Culture
Fairchild's Legacy: French Viticulture Chevalier, 1987
On July 16, 1987, the French Parliament bestowed upon Fairchild the distinguished title of Chevalier of the Ordre du Mérite Agricole. This prestigious award, one of the highest honors in the field of agriculture, recognized his remarkable contributions to the promotion and preservation of French wine. His tireless advocacy for French viticulture, commitment to enhancing the global reputation of French wines, and dedication to fostering international appreciation for France's winemaking heritage earned him this exceptional accolade.
A Grand Farewell, 2009
Fairchild departed this world in 2009, leaving behind a vibrant legacy in the realm of fine wine. His infectious enthusiasm and zest for life were felt by all who had the pleasure of knowing him. “He had an amazing joie de vivre,” remarked Griswold, perfectly summing up Fairchild’s spirited approach to both life and work. His deep passion for wine, combined with his charismatic personality, left an indeliable mark on The House of Burgundy and the entire wine community, inspiring countless individuals to share in the joy of fine wine.
Sante, Salute, Salud, Saude, Serefe, Cheers!"
The success of the French Pavilion at the 1939 World’s Fair left a profound and lasting impact on the American culinary landscape. Inspired by the elegance and sophistication of the French dining experience showcased at the Fair, leading chefs and restaurateurs sought to replicate this level of excellence on American soil. This movement culminated in the founding of Le Pavillon in 1941, a Manhattan restaurant that quickly became the pinnacle of French haute cuisine in America.
Le Pavillon redefined fine dining in the United States, setting new standards for French gastronomy and firmly establishing the country’s appreciation for elevated culinary experiences. During this transformative period, The House of Burgundy played a pivotal role as a trusted purveyor of exceptional wines, helping to shape the burgeoning American palate and bringing the finest French wines to the forefront of this culinary revolution.
The House of Burgundy garnered national recognition when its wines were prominently featured in the prestigious French Pavilion at the 1939 World’s Fair in New York. This landmark event, a celebration of French culture and gastronomy, attracted the attention of leading chefs, culinary experts, and wine aficionados alike. The exceptional quality and authenticity of the wines showcased became a highlight of the pavilion, positioning The House of Burgundy as a key player in introducing fine French wines to a wider American audience. The pavilion became a symbol of French excellence, and the wines featured left a lasting impression on the American palate, elevating the status of French viniculture in the United States.
Bold Moves:
Fairchild's Leadership
In 1971, during a lunch with the Menswear staff, Fairchild was enthusiastically sharing his knowledge of wine when Gordon, his mentor, jokingly remarked, “If you knew as much about publishing as you do about wine, we’d be much better off.” Just two days later, Fairchild surprised everyone by purchasing a 50 percent stake in The House of Burgundy Inc., a New York-based importing firm. He went on to serve as president and CEO until his passing.
Under Fairchild’s visionary leadership, The House of Burgundy flourished, significantly expanding its portfolio while maintaining its unwavering commitment to quality and excellence. His passion for fine wine and business acumen transformed the company into a respected name within the wine industry, further solidifying its legacy.
Maison Prosper Maufoux: A Strategic Acquisition in 1994
In 1994, Fairchild made a pivotal move by acquiring Maison Prosper Maufoux, a prestigious French winery that had been a staple in The House of Burgundy's portfolio since 1947. To extend its global presence, he established Maison des Grands Crus, focusing on the international marketing of Maufoux wines. This strategic acquisition not only enhanced the company’s control over the quality and branding of its offerings but also introduced the esteemed Maufoux wines to new markets. This move further solidified The House of Burgundy’s reputation as a leader in the global wine industry, deepening its influence and reach.
